Let's be honest. $80 for a toque is expensive. Besides, you don't even need one! Not everyone has the budget for that, far from it. Even if you're crazy about Akroche Tatuk products, you might just opt for the $3 toque at Walmart, just so your kids (or cats) don't starve because you can't afford the weekly groceries.
My products are luxury. Buying Akroche Tatuk means choosing quality, durability, originality, service, handcrafted goods, and supporting local businesses. You look at them, you think about it, you weigh up the options, you save up, you ask questions, you choose the style, the colors… and then… you decide to buy the product of your dreams. Not a toque that will last one winter and end up at the back of your closet. No! A toque you'll keep for years and cherish.
So you're thrilled, you've got THE perfect toque. But you're not the only one who's excited… I'm freaking out too! I'm freaking out because this sale is the result of years of effort, research, thought, and hard work. I'm freaking out because you're allowing me to realize my dream of making a living from my business. And what you might not know is that you're also giving three other people jobs. That's no small thing, you're boosting the local economy, you're supporting local people!
Yes, $80 for a toque is expensive.
Behind this toque, there was an investment of time:
Finding the idea, finding the right yarn, sourcing suppliers, shopping… the same goes for buttons and pom-poms. Crocheting the toque, several times, in different colors and sizes. Taking photos, sometimes myself, sometimes with a photographer. Putting the photos on the website, doing the marketing, working on visibility… answering questions, giving advice, packing, shipping…
Behind this toque, there was a financial investment:
The super soft wool, the fluffy pompom, the wooden buttons, the customs fees for the materials, the labor to crochet them, the photographer's salary, the website to make the transaction, the credit card fees, the bank fees, the advertising costs... and the taxes.
Is $80 really expensive for an Akroche Tatuk toque?
Buy less, buy better.
